Suite.adcombi.com supports 2 main types of geographical targeting:

1) Hyperlocal (Adform naming: Hyperlocal, DV360 naming: Proximity)

2) Postal code (Adform naming: Location, DV360 naming: Regional)

Hyperlocal targeting

Postal code targeting

Adform DSP

v

v

DV360 DSP*

x

v

1) Hyperlocal targeting

This means that we target on the DSP with a centerpoint and a radius. This centerpoint is created from the address from the location, which creates a latitude and a longitude. The range is added to each location.

Adform: default in suite.adcombi.com is 5000 meters when not filling in a range. Range can be edited to any radius size for Adform with a minimum of 100 meters.

All countries are supported by this.

2) Postal code targeting

For Postal code countries suite.adcombi.com needs to have the countries postalcodes to be geocoded. This means that we need to have a database with available postalcodes and their location.

With the need of having this in place not all countries are available. The countries that are not in the list below can be made available when the postalcode structure is also available on the DSP.

Available countries:

Adform DSP

DV360 DSP*

Germany (DE)

v

x

Netherlands (NL)

v

x

Belgium (BE)

v

x

Luxembourg (LU)

v

x

France (FR)

v

x

Sweden (SE)

v

x

Italie (IT)

v

x

*DV360 expected to be available from Q2 2021

If your desired country is not on the list, please contact your account manager or support@adcombi.com.

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